It gives credence to the idea that NX could be a platform, sort of like iOS is for Apple, which could spawn multiple devices in various form factors. Nintendo’s new membership service will be designed to work across all existing and new platforms.Īlso, a little background regarding the NX can be gleaned from Iwata’s prior comments when talking about integrating the hardware and software development teams at Nintendo of Japan. Thank you for understanding that we are making various considerations and preparations in order to avoid what happened with the previous generations. I will not share details on NX today but with regard to the launch of Nintendo 3DS and Wii U not necessarily having progressed well and not acquiring sufficient support from software publishers, we intend to offer NX through a Nintendo-like solution. Nevertheless, since NX has news value, when I am interviewed on various occasions, I am asked about it almost every time. That is why I have been repeatedly saying that the next news on NX will not be announced during 2015 but will be announced in 2016. Having the element of surprise or doing the unexpected is the premise for introducing new ideas and having them welcomed with surprise. It is not convincing enough to the consumer if we describe how the magic works before actually showing it to them and then expecting them to be surprised or delighted. This is because the entertainment business has an aspect where there is value in surprising consumers. On the other hand, details on the new platform essentially should come later. I felt it was necessary to communicate that Nintendo is not pessimistic about the future of the dedicated game system business but rather more and more eager to continue it. In addition, such tone could be seen frequently through the media. When Nintendo announced the collaboration with DeNA on March 17 of this year, I mentioned that Nintendo is currently developing a new dedicated video game system codenamed “NX.” The reason I mentioned this was, at that time, there were more than a certain number of people that thought that Nintendo would give up on the dedicated game system business and concentrate on smart device application development, or that Nintendo should take that path. Since the word “NX” has been mentioned, please let me elaborate. Later in the year, at Nintendo’s 75 th Annual General Meeting of Shareholders, an investor was concerned that the NX could meet a similar fate to the Wii U. Nintendo has made this decision because we have concluded that the approach of making use of smart devices is a rational way for us to encourage even more people around the world to recognize the great value of the wonderful game software available on our dedicated game systems.Īs proof that Nintendo maintains strong enthusiasm for the dedicated game system business, let me confirm that Nintendo is currently developing a dedicated game platform with a brand-new concept under the development codename “NX.” It is too early to elaborate on the details of this project, but we hope to share more information with you next year. On the contrary, now that we have decided how we will make use of smart devices, we have come to hold an even stronger passion and vision for the dedicated video game system business than ever before. Nintendo has decided to deploy its video game business on smart devices but it is not because we have lost passion or vision for the business of dedicated video game systems. He wanted to reiterate Nintendo’s commitment to dedicated gaming machines: At the same meeting, Nintendo of Japan’s president, Satoru Iwata (who later passed due to health complications), first made mention of the NX platform. Nintendo has consistently maintained that NX won’t be talked about until 2016, but has never said when it would actually hit store shelves.Įarlier this year, on March 17, Nintendo announced a partnership with Japanese mobile game designer DeNA to create a series of five mobile device games. The combination of no real success story on Wii U and the readiness of its next platform lead me to believe they are moving forward with a 2016 showing and possible release. The 3DS has done an admirable job of outselling the Vita, but Sony’s PlayStation 4 has more than doubled the sales of the Wii U, which is quite remarkable considering the Wii U had a year head start. It’s no secret that both the 3DS and Wii U have struggled to gain market share. According to the Wall Street Journal, Nintendo has sent out software development kits for its upcoming videogame platform, the NX (codename for now, final name TBA).
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